Bookings down at LJVM since sale to Wake Forest

Jan 29, 2019

Welcome to 312 Marketing, the leading provider of business and consumer services in the field of marketing and advertising. In this article, we will explore the reasons behind the decrease in bookings at LJVM since its sale to Wake Forest, as well as provide insight into how our expert marketing strategies can help businesses overcome challenges and boost their success.

The Impact of the Sale to Wake Forest

LJVM, short for Lawrence Joel Veterans Memorial Coliseum, has long been an iconic venue for various events ranging from sports to concerts and exhibitions. However, since its sale to Wake Forest, there have been noticeable changes in its bookings and overall attendance.

One of the primary factors contributing to the decline in bookings is the perception shift among event organizers and attendees. Some long-time clients may have reservations about working with a university-owned facility, expressing concerns about potential limitations and changes in management practices. This change in ownership has unfortunately resulted in a decrease in trust and confidence in LJVM as a venue.

Additionally, the sale to Wake Forest may have introduced operational changes that have impacted the frequency and availability of events at LJVM. These changes could include altered booking processes, revised event management strategies, or adjustments in pricing. As a result, some event organizers may have chosen alternative venues that better align with their specific needs and preferences.

Revitalizing LJVM's Bookings with Strategic Marketing

At 312 Marketing, we understand the challenges LJVM and businesses in similar situations face. Our team of expert marketers is committed to helping companies grow, adapt, and thrive in a rapidly changing landscape.

1. Rebuilding Trust and Confidence

Rebuilding trust and confidence in LJVM is paramount to reversing the decline in bookings. Our knowledgeable and experienced marketing professionals can implement targeted strategies that emphasize the unique strengths and advantages of the venue under its new ownership. Through compelling storytelling and effective branding, we can effectively communicate the positive changes and improvements implemented by Wake Forest, re-establishing LJVM as a trusted and preferred event destination.

2. Customized Marketing Campaigns

Every event is unique and requires tailored marketing campaigns to capture the attention of the target audience. At 312 Marketing, we develop comprehensive marketing strategies that include digital advertising, social media engagement, email marketing, and search engine optimization (SEO) techniques. By targeting specific demographics, optimizing online visibility, and showcasing LJVM's strengths, we will attract a wider range of event organizers and audiences to the venue.

3. Collaboration and Partnerships

By forging strategic partnerships with reputable event organizers, LJVM can enhance its event offerings and attract a diverse range of activities. Our team at 312 Marketing can facilitate these collaborations, leveraging our extensive network of industry connections to match LJVM with event organizers looking for unique, reliable, and versatile venues. Through joint marketing efforts and mutually beneficial partnerships, LJVM can regain its competitive edge and increase its bookings.

Why Choose 312 Marketing?

As a leading marketing and advertising agency, we have a proven track record of helping businesses succeed, even in challenging circumstances. Our comprehensive understanding of the industry, coupled with our creativity and innovation, enables us to develop effective marketing strategies that generate results.

Our team is composed of experienced professionals specializing in various aspects of marketing and advertising. From content creation and social media management to SEO and branding, we possess the necessary expertise to help LJVM navigate the post-sale landscape successfully.

Contact 312 Marketing Today

If your business, like LJVM, is struggling with the aftermath of significant changes, it's time to turn things around with the help of 312 Marketing. Don't let declining bookings hinder your success; reach out to our team of experts today and let us help you revitalize your business.

Remember, in the competitive world of marketing and advertising, it's crucial to partner with an agency that understands your unique challenges and has the tools and expertise to overcome them. Contact 312 Marketing now, and let's embark on a journey towards renewed success together.

John Perry
Attendance ? Wake Forest ?
Oct 5, 2023