Top Website Design Trends from 2019
Welcome to 312 Marketing, the leading digital agency in Business and Consumer Services - Marketing and Advertising. As experts in the field, we understand the importance of staying ahead of the curve when it comes to website design. In this article, we will explore the top website design trends from 2019, providing you with valuable insights and techniques to enhance your online presence.
1. Minimalistic Design
A prominent trend in 2019 is the shift towards minimalistic design. With the growing emphasis on simplicity and usability, websites are focusing on clean and clutter-free layouts. Minimalistic design not only enhances user experience but also allows for quicker loading times, improving overall performance.
2. Mobile-First Approach
In today's mobile-dominated world, it is imperative for websites to prioritize mobile accessibility. A mobile-first approach involves creating websites specifically tailored for mobile devices, ensuring seamless user experience across different screen sizes. This trend has gained significant traction in 2019 and is crucial for businesses looking to attract and engage their mobile audience.
3. Interactive Elements
To captivate visitors and leave a lasting impression, websites are incorporating interactive elements. These elements can range from dynamic animations and scroll-triggered effects to interactive infographics and videos. By adding interactivity, websites create a more immersive experience for users, enhancing engagement and promoting brand recall.
4. Bold and Vibrant Colors
Gone are the days of muted color palettes. 2019 has seen a surge in the use of bold and vibrant colors in website design. These attention-grabbing hues not only make websites visually appealing but also contribute to brand differentiation and user engagement. When used strategically, bold colors can convey emotions, facilitate information hierarchy, and create a memorable visual identity.
5. Custom Illustrations and Graphics
To stand out in a sea of generic stock imagery, many websites are turning to custom illustrations and graphics. Unique and personalized visuals not only enhance brand recognition but also add a touch of personality to the website. Custom illustrations can help convey complex ideas, simplify navigation, and create a memorable user experience.
6. Microinteractions
Microinteractions refer to small, subtle animations or feedback provided to users to enhance user experience. These interactions can be as simple as a button changing color upon hover or a progress bar indicating form completion. By incorporating microinteractions, websites can make interactions more enjoyable and intuitive for visitors, improving overall user satisfaction.
7. Voice User Interface (VUI)
With the rise of voice assistants like Siri and Alexa, voice user interfaces have gained traction in 2019. Websites are now incorporating voice search capabilities, allowing users to interact with the website using voice commands. Implementing VUI not only caters to the growing number of voice-enabled devices but also provides a more convenient and accessible browsing experience for users.
8. Chatbots and AI-Powered Assistants
Chatbots and AI-powered assistants have become an integral part of website design in 2019. These intelligent virtual assistants can provide instant customer support, answer frequently asked questions, and assist with navigating the website. By leveraging AI technology, businesses can enhance user experience, increase engagement, and improve overall customer satisfaction.
9. Responsive Design
In a world where users access websites from various devices and screen sizes, responsive design is a necessity. Websites with responsive design adapt seamlessly to different devices, ensuring optimal user experience regardless of the platform. Google also prioritizes mobile-friendly websites in search rankings, making responsive design a critical component for SEO success.
10. Storytelling and Brand Narratives
In 2019, websites are increasingly embracing storytelling as a means of engaging and connecting with their audience. By incorporating compelling narratives, businesses can effectively communicate their brand values, mission, and unique selling propositions. Storytelling not only creates an emotional connection but also helps establish a strong brand identity and fosters customer loyalty.
As you can see, the top website design trends from 2019 offer exciting opportunities for businesses to elevate their online presence. By embracing these trends, you can create a visually stunning, user-friendly website that stands out from the competition. Contact 312 Marketing, the leading digital agency in Business and Consumer Services - Marketing and Advertising, to take your website to the next level.
